Public Relations
White Fish Communications specializes in developing and executing public relations and image management programs. We strive to move beyond generating just press coverage for our clients. The effort is to create a systemic channel through which organizations can communicate with their target audience.
Many organizations, who are leaders in their space, struggle to exhibit their capabilities while others wonder what they should talk about and how. We partner with them, analyzing their communication needs, developing their public relations strategy and executing it. Our public relations campaigns have helped both MNCs and SMEs.
Communication Strategy
A dynamic organization is conscious of its image and strives to put its best foot forward. But the key to this lies is creating a robust communication strategy, one that will be followed by all employees and people associated with it. The aim is to be aware of the what, when, where, who and how of communication. This is a very critical function in any organization and is many times responsible for its ups and downs.
We help companies formulate their communication strategy. From brands to products and services, a company’s vision needs to reflect in all that it does. It also shines brightly in its employees and the leaders. It also helps management teams and stakeholders decide how their company should be seen by the public. A good communication strategy brings out the best in any organization and highlights its achievements and goals.
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Media relations
Press is an essential medium to communicate with your target audience. While an organization may have a lot to talk about, what interests Media might be just a certain part of it. This and many other things need to be considered while sharing information with the Press.
We are regularly in touch with journalists covering various topics and understand the importance of the information they need. Our team maintains a professional channel of contact between an organization and the Media.
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Employee Communication
The most valuable asset of any organization is its employees. Most organizations understand this but are unaware of the urgent need to communicate with their own employees. Changes in management teams, new company policies, new milestones, mergers and acquisitions – most of the time it’s the employees who has the first right to know what’s happening in their company. We help organizations communicate better with their employees.
Employee communication is much more than inter-office memos. What needs to be communicated and how it should be done makes a big difference in the way the message in understood. Our team has the expertise in analyzing your organization’s need to build a robust internal communication system. We understand how important information within your organization should flow and how it will positively impact your employee networks.
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Crisis communication
An incident that negatively impacts your organization can happen anytime, anywhere. How organizations interact with the public during an emergency can both diffuse or flare-up a situation. While it’s best to foresee it and be prepared, it is also important to have a crisis communication policy ready.
White Fish Communication guides organizations in creating a crisis communication framework and how it should be followed at the critical moment. We are there monitoring the situation and advising on how, where and when to communicate so that the crisis can be dealt with in the best possible way.
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Press briefings
Most organizations want to hold a press conference for their corporate achievements. While it is the most natural step, there are times when a press conference works and when it does’t. White Fish Communications advises organizations on how and when to announce their achievements. We partner with you, understand your requirements and create the path forward. And if a press conference is the next step, we develop the messaging, invite the relevant Media, create Press literature, coordinate with journalists and discuss the probable Q&As with the spokesperson.
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Product launch
How a product or service is launched may decide its success and failure. White Fish Communication creates a communication strategy for a product launch that relooks its attributes, benefits, target audience and messaging. It is only after we are sure that the product is innovatively communicating its relevance and importance is the campaign executed. We have successfully designed and executed communication campaigns for products and services in areas such as personal finance, information technology, luxury, lifestyle, automobiles, credit cards, education, healthcare etc.
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Media training
Media works on short deadlines, and preciseness, authenticity and uniqueness of information. It is very important for organizations starting their communication campaigns to understand how Media works and what makes news. White Fish Communications conducts Media training programs for organizations helping them understand and appreciate the intricacies of the Media space. The program is also aimed at making interactions with journalists more productive and information sharing opportunities more focused. All clients are taken through this module, making them aware of how their public relations and communication campaign work.
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Social media strategy
Organizations and individuals now have the opportunity to directly connect with their target audience. Facebook, Twitter, LinkedIn, blogging are means of reaching out to the people who matter to you. But how does one use them effectively to get the best possible results? How does a brand gather and connect with its fans on the Internet? Hate it, love it but you can never ignore the power of social media. White Fish Communications develops your social media strategy and runs it for you. We help you connect directly with your customers, speaking their language and on the platform they prefer.
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Visual communication
White Fish Communications creates effective visual communication for brands that helps them connect with their audience. While we develop public relations and communication strategy for organizations, we also focus on how the visual symbols – logos, branding, corporate stationery, letterhead, websites etc – connect with the target audience. The effort is towards creating visual communication that appeals to your target audience. Our team has successfully transformed organizations into brands, creating their visual communication and also running their public relations campaign.
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